THE JOURNEY

Ever since taking (gel) pen to paper, a career in writing and content was all but guaranteed. After a career trajectory taking me through a multitude of startups in an operations, account management and marketing capacity, I decided to follow my own heart and drive. Thus Erato Creative was born, pulling compelling content from the Greek muse of lyric poetry and building on a need for smart strategy.

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Blending that background in creative writing with the years of experience in marketing, I founded Erato Creative to bring my passion for content that is smart and driven to life. Successful content is a blend of art and science: authentic messaging falls into place when the narrative is defined and the voice is genuine.

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My life has always been about doing things a little differently and preferring my own path, brambles and all, to something more traditional. From The Ramones to Vivienne Westwood, there's room for a little punk and a little spirit in all you do.

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Outside of the agency, I'm active in the equestrian world with a focus on racehorse rescue and spend hours with my own off the track thoroughbred mare, Peek, and my rescue pup, Belle. My other passions are strongly fashion and music, and you can often find me at local venues.

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Erato Creative is not for joiners - it's for those of us who blaze our own trail.