PORTFOLIO OF WORK
Selected Samples
BOS-UK/USA
POPSOCKETS
DIFF
Retail
Head copywriter responsible for :
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License campaigns
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Product copy
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Emails
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SMS
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Blogs
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Website pages
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Social media
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Banners
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E-commerce copy
Fashion Retail
Strategize & copywrite:
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Social media strategy and execution
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Blog copy
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Product descriptions and website copy
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Sales, promo, and long-form emails
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Seasonal campaigns
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Content strategy
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Ad copy
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Scripts
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Brand decks & brand voice/tone
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Customer personas
NonProfit
Manage content strategy and all copywriting:
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Blogs
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Newsletters
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Ads
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Social media
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Web copy
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Magazine
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Brochures
FRIENDSHIPCOLLAR
SCALING RETAIL
SYDNEY BROWN SHOES
Pet Retail
Managed content plan and creation of:
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Social media strategy and execution
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Newsletters, blogs, ad copy
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Product descriptions and website copy
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Seasonal branding
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Content strategy
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Keyword research and SEO strategy
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Community building
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Wholesale website launch strategy
Fashion Retail
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Strategize & execute both in-house and for multiple fashion brand clients:
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Content direction
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Creative strategy
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Brand identity
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Article writing
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Digital ad copy
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Communications strategies
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Social media content management
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Pitch decks
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Launch campaigns
Fashion Retail
Content creation of:
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Digital ad copy
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Seasonal sales announcements
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Strategic advertising plans
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360° ad strategy
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Social copy
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Investor pitch decks
VALANI
Sustainable Fashion
Spearheaded brand and creative strategy:
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Developed Brand DNA
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Created Brand ID
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Developed entire communication strategy including campaigns, brand voice and tone, marketing activations, social strategy, newsletters, core customer profiles and more
SPORTS SCIENCE LAB
CBR
Athletic Performance Training Lab
Pop Culture & Entertainment
Work in-house to create:
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Pitch decks and business proposals
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Web copy
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Brochures and collateral
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Internal email campaigns
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Social copy
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Job postings
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Bios
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Article copywriting and copyediting
Pitch & write a variety of features, recaps & reviews on multiple properties including:
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Star Wars
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Law & Order
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Marvel
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Horror properties
PATET
Premium Gifting Retail
Branding and creative strategy:​
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Created Brand ID
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Marketing plans
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Pre-launch campaigns
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Web copy, product copy
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Communication strategy including campaigns, brand voice and tone, partnerships, social strategy, customer profiles and more
CONVEY STUDIOS
Wedding Photography
EYEWITNESS
Security Technology
Content management including:
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Full rebranding
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Website copy
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Multi-channel sales collateral
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Email marketing campaigns
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Trade show advertising
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Content calendars and strategy
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Increased social presence
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Social media content management
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Blog copy
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Case studies and white papers
CONSCIOUSXCHANGE
DEI Consulting
Copywriting and social media strategy:
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Web copy
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Blog posts
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Monthly Instagram & Facebook content
Content/marketing management:
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Web copy
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Social media strategy, copy and assets
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In-house copywriting
RENDALL CO.
Fashion/PPE Retail
Marketing & advertising services:
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Ad strategy (social & paid)
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Ad copy and assets
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Promo email campaigns
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Affiliate marketing strategy
SOUK INDIGO
Ethical Fashion
Content creation of:
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Digital ad copy
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Seasonal sales announcements
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Strategic advertising plans
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360° ad strategy
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Social copy
SACRED + DIVINE CANDLES
Retail
FLAMING CANDLES
Retail
BOY TOWN CANDLES
Retail
Copywriting services:
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Product descriptions
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Web Copy
Copywriting services:
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Product descriptions
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Web Copy
Copywriting services:
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Product descriptions
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Web Copy
MODERN LUSSO
Fashion Retail
GLITSA
Professional Finishes
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Spearheaded brand and creative strategy:​
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Created Brand ID
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Manage all marketing
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Spearheaded launch
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Developed entire communication strategy including campaigns, brand voice and tone, partnerships, social strategy, customer profiles and more
Produced strategic copy:
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Trade show collateral
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Brochures
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Physical ad copy
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Mailers